Who We Are
Smalls Strategic Services partners with mission-driven organizations to strengthen leadership performance, communication effectiveness, and organizational culture. We work with teams operating in high-risk, high-reliability environments where clarity, trust, and decision-making matter most.
Founded by Experience
Deondre Smalls
Founder & Principal Consultant
Deondre Smalls brings over a decade of frontline leadership experience as a firefighter and fire captain, combined with professional expertise in media, communication, and research. His background includes work with organizations such as NFL Films and CNN, as well as advanced academic training at the USC Annenberg School for Communication and Journalism.
This unique blend of operational leadership and strategic communication allows Deondre to guide organizations through complexity, crisis, and cultural transformation.
Our Mission & Vision
Mission
To develop modern, values-driven leaders and teams that excel under pressure and foster cultures of accountability, communication, and psychological safety.
Vision
To elevate mission-driven organizations by building resilient, high-performing teams capable of navigating uncertainty and change.
What Sets Us Apart
Frontline Leadership Experience
Real-world emergency leadership forged in high-stakes environments.
Crisis Communication Expertise
Deep expertise in strategic communication when clarity matters most.
Academic & Practical Integration
Research-backed strategies combined with real-world application.
Psychological Safety Focus
Building cultures of trust, accountability, and open communication.
Immediately Applicable
Practical strategies you can implement right away.
High-Performance Driven
Elevating teams to perform at their highest potential.
Who We Serve
Fire Departments & Emergency Services
Municipal & Government Agencies
Nonprofit Organizations
Corporate & Executive Teams
High-Performance & Sports Organizations
"We believe leadership is not defined by title, but by clarity, communication, and the ability to lead effectively when stakes are high."
Lead With Clarity. Communicate With Impact.
Connect with Us
getd.smalls@gmail.com
Phone
(555)-1234-5678